Challenge
Enquiries from social media and campaigns arrive irregularly through the day, and response times stretched during peak season.
Solution architecture
AI handles enquiries coming through digital channels, understands what the prospective guest needs, provides accurate hotel information and creates a structured transition to reservation-related human interaction.
Human + AI workflow
AI runs information delivery and pre-enquiry collection; pricing, availability confirmation and closing the reservation stay with the hotel team.
Business impact
Prospective guests receive fast and consistent information, and the hotel team can focus on enquiries close to booking.
Future development
Season-based segmentation and re-engagement flows with past guests.
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