ABOUT

We used the technology in our own business first.

Gürbüz Teknoloji believes AI should be part of an operation, not a demo.

AI is not just about generating text.

In our view, the value of AI appears when it enters real business processes: answering an enquiry, asking the right question, routing to the right team and measuring the outcome.

The model was born in real businesses.

This operating model took shape by being applied inside the daily marketing and customer communication processes of our group companies in healthcare, education and hospitality.

Why Gürbüz Teknoloji was created.

We founded Gürbüz Teknoloji to bring the operational knowledge and technology developed inside the group to other Turkish SMEs facing the same problems.

How we work

  • Outcome focus

    We sell business results, not infrastructure.

  • Transparency

    We do not publish unvalidated metrics.

  • Human control

    The business always makes the decision.

  • Operational depth

    We do not automate a process we do not understand.

NOT THEORY. REAL OPERATIONS.

Implemented inside our group companies

Healthcare

Central Hospital

Education

Başek Eğitim Kurumları

Hospitality

Çeşme Farm Hotel

NOT THEORY. REAL OPERATIONS.

We implemented it in our own companies first.

Gürbüz Teknoloji's AI marketing model is not a concept developed at a desk. The system has been implemented inside the real customer communication and marketing processes of our group companies operating in healthcare, education and hospitality.

Healthcare

Central Hospital

AI-powered patient communication and lead management.

Bringing digital patient enquiries into a structured process and routing qualified opportunities to the right team.

  1. Digital Campaign
  2. WhatsApp / Instagram
  3. AI
  4. Patient Requirement
  5. Qualification
  6. Human Team
Read the Story
Education

Başek Eğitim Kurumları

From prospective student to enrolment opportunity.

A flow where AI handles first contact with parents and prospective students, identifies programme interest and passes qualified opportunities to admissions.

  1. Campaign
  2. Parent / Student
  3. AI Conversation
  4. Qualification
  5. Campus / Programme
  6. Admissions Team
Read the Story
Hospitality

Çeşme Farm Hotel

AI-supported operations in guest communication.

Handling guest enquiries from digital channels and structuring the path toward reservation.

  1. Social / Campaign
  2. Guest
  3. AI
  4. Requirement
  5. Qualified Enquiry
  6. Hotel Team
Read the Story

Metrics to be measured

These metrics will be published as they are validated. We do not publish invented numbers.

Lead response time · —Lead qualification rate · —Appointment conversion · —CPL improvement · —Sales conversion · —

Is your marketing operation
ready for AI?

In a free 30-minute analysis call, let's review your current marketing and lead management process together.

Request a Free AI Marketing Analysis